Individuals have a vested interest in their digital identity, and their privacy, property, and reputation. Organizations have a vested interest in innovation and profit. In marketing, the intersection of these two conflicting ideas can be a challenge. Join the Emerald Marketing Association as we host Big Data expert, Kord Davis. Davis is an analyst for Gigaom Research, and the author of Ethics of Big Data. His talk will explore the relationship between business, data, and ethics and outline key steps to build trust, deeper brand loyalty, and a sustainable competitive advantage through transparency in your data handling practice.